What does «Antiorario» mean?
Is it possible to adopt an attitude that is not the classical Agency approach? Is there an alternative? We were wondering this already back in 2010!
“Antiorario” signifies “moving counterclockwise,” encapsulating the essence of “adopting an approach against the tide” concerning creative ideas and client relationships. Going against the tide translates to stepping out of the comfort zone and embarking on an unconventional, distinctive, and authentic path.
NAME:
ANTIORARIO
NICKNAME:
ATYPICAL SENSE MAKERS
DATE OF BIRTH:
1st NOVEMBER 2011
NATIONALITY:
PROUDLY ITALIAN
JOB:
MAKE PEOPLE LOVE BRANDS
Welcome to our philosophy!
We craft strategic, authentic, bold branded projects.
Antiorario is a tight-knit clan of imaginative minds nestled in the vibrant heart of Milan. Our clientele spans from financial titans to spirits, toys, fashion trailblazers, and esteemed institutions. We specialize in the art of creative communication, with a strong focus on advertising, brand identity, content design, and dynamic motion design—all harmonized seamlessly through the trifecta of strategy, creativity, and production. Our passion lies in embracing an integrated, idea-fueled strategy coupled with top-tier design quality and fearless exploration across all media. Our projects don’t just emerge; they come alive to captivate audiences and craft enchanting experiences for both our clients and ourselves.
Step 1
STRATEGY IS THE KEY
Adopting a strategic approach enhances on creating and distributing valuable, relevant, and consistent content to attract and retain the audience and to drive profitable customer action.
Step 2
CREATIVITY IS THE WAY
“Be simple, be thoughtful”. The less you put there, the bigger the chance is for it to be clear. Bring empathy to the table if you wish the receiving party to listen.
Step 3
CONTENT IS THE VALUE
The opportunities are there and what would make our communication even more creative is crafting a beautiful content mix that addresses the people we want to address.
Brand Identity
A new born Brand or Product requires attention and care. We craft dedicated brand identities whatever depth of identity is required.
Cross Media Campaign
Driven by a strategic and creative approach we craft ideas carefully designed to be versatile and declinable cross all media.
Social Media Project
Social media oriented projects born to engage and increase numbers and trends.
Branded Content Creation
Generally video-based projects, they born to engage the audience using the power of storytelling and multi-episode approach.
Video Hero
Video and motion design contents created for a specific occasion: the launch of a product, a service, an event, internal or external communication.
Communication Toolkit
Tailor made communication packages made to create a visual multi-format kit for a Brand marketing need and sharable cross countries.
Digital activities
If you’re not digital, you don’t exist. We create dedicated activities to make your digital communication memorable, creating a path aligned with your brand values.
Event Creation
We design each event to be unique and memorable to create a relationship of special empathy with your brand and your content.
OOH & BTL
The world is our playground and your brand is the protagonist. We study special initiatives to bring your brand into direct contact with your audience.
The journey is as important as the destination
We strongly believe in the idea that the journey is as important as the destination.
Achieving a good outcome is not enough; we want to live high-quality experiences with all our clients and foster relationships built on trust and respect.
Being a part of “Antiorario” also means approaching our work with extreme attention to the details of the relationship, respecting timelines, collaborating to achieve exciting results, and constantly surprising ourselves through an approach geared towards ‘going beyond’…
These kind of results can only be attained through an open vision, exploration, never settling, and always looking far beyond the goal to be reached.
Some of our beloved customers
