What does «Antiorario» mean?
Back in 2010, we found ourselves drawn to a simple idea: every challenge can be observed from more than one direction.
Antiorario literally means counterclockwise. For us, it’s a reminder that there is always another perspective, another path, another possibility waiting beyond the obvious.
It’s an invitation to question assumptions, embrace curiosity and explore unexpected connections. To step away from familiar routes and discover ideas that feel genuine, distinctive and alive.
Being Antiorario isn’t about going against something.
It’s about staying open to what others might not see.
NAME:
ANTIORARIO
NICKNAME:
ATYPICAL SENSE MAKERS
DATE OF BIRTH:
1st NOVEMBER 2011
NATIONALITY:
PROUDLY ITALIAN
JOB:
MAKE PEOPLE LOVE BRANDS
Atypical Sense Makers.
Making sense, Differently.
Antiorario is a clan of curious minds based in the heart of Milan.
Since 2010, we’ve been helping brands, institutions and organizations make sense of complexity through ideas, design, production and motion. From finance to spirits, from toys to fashion, we work across industries but always with the same ambition: transforming information into meaning and communication into experiences people remember.
Our name means counterclockwise. A different direction. A different perspective. A reminder that the most interesting answers are rarely found by following the most obvious path.
This spirit shapes everything we do. Strategy, creativity and production are not separate disciplines but parts of a single conversation, where ideas move freely across media, formats and technologies.
As Atypical Sense Makers, we’re driven by curiosity, guided by design and inspired by the unexpected. Because creating communication isn’t just about delivering messages.
Step 1
STRATEGY IS THE KEY
Adopting a strategic approach enhances on creating and distributing valuable, relevant, and consistent content to attract and retain the audience and to drive profitable customer action.
Step 2
CREATIVITY IS THE WAY
“Be simple, be thoughtful”. The less you put there, the bigger the chance is for it to be clear. Bring empathy to the table if you wish the receiving party to listen.
Step 3
CONTENT IS THE VALUE
The opportunities are there and what would make our communication even more creative is crafting a beautiful content mix that addresses the people we want to address.
Brand Identity
A new born Brand or Product requires attention and care. We craft dedicated brand identities whatever depth of identity is required.
Cross Media Campaign
Driven by a strategic and creative approach we craft ideas carefully designed to be versatile and declinable cross all media.
Social Media Project
Social media oriented projects born to engage and increase numbers and trends.
Branded Content Creation
Generally video-based projects, they born to engage the audience using the power of storytelling and multi-episode approach.
Video Hero
Video and motion design contents created for a specific occasion: the launch of a product, a service, an event, internal or external communication.
Communication Toolkit
Tailor made communication packages made to create a visual multi-format kit for a Brand marketing need and sharable cross countries.
Digital activities
If you’re not digital, you don’t exist. We create dedicated activities to make your digital communication memorable, creating a path aligned with your brand values.
Event Creation
We design each event to be unique and memorable to create a relationship of special empathy with your brand and your content.
OOH & BTL
The world is our playground and your brand is the protagonist. We study special initiatives to bring your brand into direct contact with your audience.
The journey is as important as the destination
We strongly believe in the idea that the journey is as important as the destination.
Achieving a good outcome is not enough; we want to live high-quality experiences with all our clients and foster relationships built on trust and respect.
Being a part of “Antiorario” also means approaching our work with extreme attention to the details of the relationship, respecting timelines, collaborating to achieve exciting results, and constantly surprising ourselves through an approach geared towards ‘going beyond’…
These kind of results can only be attained through an open vision, exploration, never settling, and always looking far beyond the goal to be reached.
Some of our beloved customers
