Mediolanum Intelligent Investment.
We have developed a video-based communication campaign specifically for the German market, useful to promote Mediolanum’s key “Intelligent Investment Strategy”. The whole communication is inGerman and aims at promoting the key points of the strategy for a clear sharing with the sales force, elevating the key image of the Brand which, in this occasion, becomes a dynamic element and evolves in multiple scenarios.
MEDIOLANUM IRISH OPERATION
INDUSTRY
FINANCE
SERVICES
CORPORATE COMMUNICATION / B2B COMMUNICATION / VIDEO PRODUCTION / CONTENT MARKETING STRATEGY
MEDIA
SOCIAL MEDIA, B2B EVENTS, INTRANET
Brand identity is the key
When geometry is a powerful ally to narrate.
A circle, a triangle and a square are the basic elements of the Brand image of Mediolanum Irish Operation and represent the perfect basis on which new scenarios can be built, capable of describing even the most technical and complex topics.
Creative Strategy
Creative Direction
Copywriting
Storyboarding
Visual Design
Key layouts
Motion graphic
Production
Video hero
Images
Audio
Mediolanum Security Awareness.
Born as an internal communication project, Mediolanum Security Awareness has the purpose of making employees aware as regards the importance of behaviour useful to prevent security problems. Sometimes we may not realize it, but small simple gestures can considerably increase the protection of data and documents. Simple actions can prove essential to prevent problems of various nature.
MEDIOLANUM IRISH OPERATION
INDUSTRY
FINANCE
SERVICES
CORPORATE COMMUNICATION / B2B COMMUNICATION / VIDEO PRODUCTION / CONTENT MARKETING STRATEGY
MEDIA
INTRANET, INTERNAL COMMUNICATION
Engage the target
Extremely technical messages can turn into curious and pleasant communications.
When we talk about security, we immediately imagine a serious context, technological images that often have bleak colors. Why? In most cases, it is thought that security-related topics should necessarily be discussed with rigor when it comes not only to language but also to visual design. This does not always have to be the case! Especially if communication is aimed at a public of passers-by, it is essential for it to catch the attention and stand out from standard boring content, otherwise why should our interlocutors turn their heads to look? The project created for Mediolanum AwarenessSecurity tips is the perfect example: we talk about security in a dynamic, colorful, harmonious and unusual way.
Creative Strategy
Creative Direction
Strategic drivers
Visual Design
Key visuals
Graphic Design
Copywriting
Motion graphic
Multimedia
Video hero
Carousels
Social media formats
Teaching is easier
A set of intriguing and strong calls to action!
The project is based on a multi-subject approach. Security suggestions are made via quick, short and direct messages metaphorically accompanied by dedicated animations with a young and fresh tone of voice. All suggestions are made using a tips > call to action approach so as to make the messages more engaging. The intuitiveness of messages was strongly appreciated, just as the smart approach to the topic. The video communication set has been replicated on multiple platforms.
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