Panini Disney / Topolino Adv campaign
TOPOLINO offers so many new stories! With this edition, we celebrate the adventures of20,000 Leagues Under the Sea, a collection full of characters and a special collectible gift:the Nautilus. How to showcase all this wonder in just 30 seconds? How to capture the attention of younger and older readers? “Living the Nautilus experience”-this is the key concept of the TV Commercial, a journey through the stories of TOPOLINO like real explorers. The Nautilus becomes the vehicle to explore the magical world of TOPOLINO, we only discover that it is the new gift that comes with the comic at the end. The radio ad, which is 30 seconds long, is thought up for a more adult audience: a short dialogue between a child and his dad that reminds us that “dreaming has no age”. Are you ready? You are the explorer!
PANINI COMICS / DISNEY
CREATIVE STRATEGY / ART DIRECTION & COPYWRITING / MULTIMEDIA CONTENT CREATION & PRODUCTION
TV, RADIO, MAGAZINE
Right from the first frame, we wanted the commercial to invite the young audience to an experience. Topolino stories are not just comics, they educate and teach while entertaining the reader. This is why we wanted to invite the audience to experience each story as protagonists, jumping among the frames, diving into fantastic words and exploring each frame as if it were an unexplored land. Here are some frames for the storyboard.
Target audience understanding
Creative marketing strategy
On air delivery
Production & Delivery
Who does not know the famous submarine from 20,000 Leagues Under the Sea?
And on tv?
On air on channels Boing, Boing +, Cartoonito, Frisbee, K2 and Boomerang in the double 20” and 10” version.
The special gift for this Topolino edition is a collectible Nautilus. Who does not know the famous submarine from 20,000 Leagues Under the Sea? We had the honor of reproducing the toy with 3D computer graphics. It will allow us to discover unexplored sea beds and the fantastic protagonists of the stories.It was very funny to set up an “explorer-child’s room”. We wanted a testimonial that was as natural, spontaneous and expressive as possible. This was very important because the comic’s actions were closely related to the child’s facial reactions.
... Topolino fascinates dads too!
Topolino is a comic for children and adults alike and few know that many adults still enjoy reading its stories, sometimes in the company of their kids. Topolino never goes out of fashion… Topolino is eternal! On the radio, we convey the passion of a dad for comics through a dialogue with his son, because the desire to laugh and dream, well… it never fades!